Location: Hyderabad (Candidates should be from Hyderabad)
Requirements: Candidates should be experts in Google Ads with excellent communication skills.
Job Description for Digital Marketing Manager at Medvarsity
Role & Responsibilities
- Create and implement a digital marketing strategy focused on Google Ads, Facebook Ad Network, Email Marketing, Marketing Automation, and Content Marketing.
- Manage and optimize online advertising campaigns, including Google Ads and Facebook Ads.
- Take charge of email marketing campaigns to engage and retain customers.
- Drive SEO and SEM efforts to boost online visibility.
- Oversee content marketing initiatives to engage target audiences.
- Track and analyze performance metrics (ROI and KPIs) to evaluate the success of digital marketing campaigns.
- Use insights to improve campaign performance and budget allocation.
- Experiment with new growth strategies and conversion tests to improve results.
- Work with internal teams to build effective landing pages and improve user experience.
- Monitor key metrics to identify opportunities for optimization and growth.
Skills Needed
- Creative thinker skilled in designing campaigns that engage and inform target audiences.
- Good at coaching team members.
- Organized and process-oriented.
- Self-driven but customer-focused.
- Strong in marketing research and data analysis.
- Budgeting skills.
Educational & Experience Requirements
- Bachelor’s or Master’s degree in Marketing or a related field.
- Proven experience in digital marketing, specifically in Google Ads, Facebook Ad Network, Email Marketing, and Marketing Automation.
- Hands-on experience in managing SEO/SEM campaigns.
- Hands-on experience in CRM tools (Like Zoho, Salesforce etc)
- Strong analytical skills, familiar with tools like Google Analytics, SEMRush.
- Experience with A/B testing.
- Basic knowledge of HTML, CSS, or JavaScript will be an added advantage.
